IAB Interact konferencia 2010
2010.06.02.
2010. június 2. - 2010. június 3.
Barcelona, "Casa Llotja deMar"
Az IAB Europe Interact az európai online reklámipar konferenciája, melyre 2010. június 2-3-án kerül sor. Az idei rendezvény helyszíne Barcelona. |
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A rendezvény részvételi díja 625 € +Áfa. Az IAB tagjai kedvezménnyel vehetnek részt a konferencián: 525 € + Áfa.
PROGRAM
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10:00 | Policy Committee Meeting - by invitation only
Policy Committee Meeting |
10:00 | Best Practice Sessions - by invitation only
10.00am: Welcome by Alain Heureux 10.15am: Policy Update about legal challenges within our Industry by the Policy Committee of IAB Europe 11.15am: Educational programs, activities and best practices by Jarek Sobolewski, Bianca Weishäupl Loew and Antonio Traugott (Vertical, Horizontal and Master classes) 12.30pm: Advertising Expenditure Surveys by Jarek Sobolewski (creating and sharing an International platform)
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12:00 | AdEx Press Conference
This session is by invitation only for members of the media. Contactpressrelations@iabeurope.eu to be considered |
14:00 | Welcome
Alain Heureux, President & CEO, IAB Europe and Jordi Hereu, Mayor of Barcelona
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14:15 | AdEx 2010 - The results presentation and discussion
IAB Europe's Head of Research Catherine Borrel and Vice Chairman Thomas Duhr will be joined by research partners Screen Digest for a full review of the 2010 AdEx findings. Be amongst the first people to hear how online advertising performed in 2009 as the industry continued to face tough times. What markets are growing – which are maturing? For the first time we’ll be announcing mobile advertising results and figures from Russia. There'll also be a lively panel debate with figures from across the industry discussing what the research means for them. As this session was standing room only last year we advise you to get there early. |
15:30 | Break
Break |
16:00 | Afternoon Session - split into 2 streams
Day 1 now splits into two streams. Delegates can choose from: Stream 1: Social Media and Online Branding Following the successful session at Interact last year, Tom Smith of Global Web Index will share the latest findings and show how social media can positively impact branding. After a short presentation, he will be joined by Amy Kean, Head of IAB UK’s Social Media Council and some of it's members. Robin Grant, Managing Director We Are Social, Tom Ollerton, Senior Marketing Manager, Skive and Brad Little, Head of Nielsen Buzzmetrics, The Nielsen Company will share case studies of the social media affect in action. This is an interactive session and we hope you'll be ready with questions and observations of your own experiences. OR Stream 2: IAB Europe's Purchase Index IAB Europe and Google have collaborated in 2010 to develop the Purchase Index, a research project looking at how European consumers purchase online. Javier Zappatero, Google’s country manager for Spain joins Catherine Borrel of IAB Europe to present and discuss the findings. This session will be supplemented with research from our MCDC research programme.
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17:45 | Closing Session
Mónica Terribas, TV3, Spain and Alain Heureux, President & CEO of IAB Europe |
18:00 | General Assembly - by invitation only
IAB Europe General Assembly for National IABs - by invitaiton only |
20:00 | Dinner (www.rte-barceloneta.com)
From 8pm there will be an informal networking dinner at Barceloneta, an excellent restaurant within walking distance of the venue. |
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Second day - 3 june
The whole day event is taking place at the "Casa Llotja deMar".
09:15 | Welcome from Alain Heureux, President and CEO IAB Europe
Welcome |
09:30 | Keynote: Jef Vandecruys, Global Project Leader Digital Connection, Anheuser-Busch InBev
Jef will discuss his belief that if the digital industry can work together, we can push online advertising to deliver not double, but triple digit growth. He'll also be sharing and discussing a current digital campaign that has been prepared bringing the advertiser, media agencies and sponsorship together. |
10:00 | Keynote: Laurent Delaporte, Microsoft Advertising
Laurent Delaporte, Vice President, Microsoft Advertising EMEA will discuss how brands are putting online at the heart of their brand strategy - and how today more than ever you've got to crack online engagement to survive. He will share recent examples as well as the findings of primary research to show how brands can communicate online. |
Coffee |
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11:00 | Panel: Opportunities and Challenges for Online Branding
The session kicks off with a 10 minute presentation from Steven van Belleghem of InSites Consulting with data and analysis on the power of online in terms of branding and advertising from a consumer perspective. Moderator: Guy Phillipson, Chairperson IAB Europe, CEO IAB UK
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12:00 | Keynote: Carlo d'Asaro Biondi, Vice President, Southern Europe, Google
Google View: The company’s vision of the future of online advertising and marketing. |
12:30 | Keynote: Darin Brown, President of Global Accounts, Razorfish
Creativity and engagement in branding online |
Lunch |
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14:00 | Panel: Direct Response vs Online Branding
A lively session discussing a range of topics including creativity vs the click, the agency divide, social media, video and mobile and the impact of proposed privacy legislation. Moderator: Randall Rothenberg, CEO, IAB US
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15:00 | Keynote: Sarajit Mitra, Global Head of Marketing & Client Experience, HSBC Global Banking and Markets
Sarajit will bring a B2B perspective to online branding, cover the customer experience, brand communications and brand promotions. |
Coffee |
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16:00 | Panel: The proof for branding online: How are we measuring it? What are we measuring?
This session kicks off with a presentation for 10 minutes from Gian Fulgoni, CEO of comScore Moderator: Eric Urdahl, United Internet Media
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17:00 | Closing Keynotes
For the first time at Interact, we’ve opened up the closing keynote to four speakers. Each has a brief to speak for no more than five minutes, to inspire, entertain and challenge our delegates at the end of long day of Congress. They can use images only for this purpose. Frédéric “Frédo” Sanz, Strategic concept director & partner, DoubleYou
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17:45 | Closing Notes
Alain Heureux, President and CEO IAB Europe |
19:30 | Dinner and The Mixx Europe Award ceremony (www.cdlcbarcelona.com)
Mixx recognises the best branding campaigns across Europe, as well as the most awarded brand, agency and advertiser. The winners will be celebrated in The European Creative Book 2010 which will be available to all attendees. The Venue is CDLC Barcelona, one of the coolest place on the beachfront; and some of the entertainment will be provided by the renowned IAB Spain Street Band. |