Események

Policy Committee Meeting

10.00am: Welcome by Alain Heureux

10.15am: Policy Update about legal challenges within our Industry by the Policy Committee of IAB Europe

11.15am: Educational programs, activities and best practices by Jarek Sobolewski, Bianca Weishäupl Loew and Antonio Traugott (Vertical, Horizontal and Master classes)

12.30pm: Advertising Expenditure Surveys by Jarek Sobolewski (creating and sharing an International platform)

This session is by invitation only for members of the media. Contactpressrelations@iabeurope.eu to be considered

Alain Heureux, President & CEO, IAB Europe and Jordi Hereu, Mayor of Barcelona

IAB Europe's Head of Research Catherine Borrel and Vice Chairman Thomas Duhr will be joined by research partners Screen Digest for a full review of the 2010 AdEx findings. Be amongst the first people to hear how online advertising performed in 2009 as the industry continued to face tough times. What markets are growing – which are maturing? For the first time we’ll be announcing mobile advertising results and figures from Russia. There'll also be a lively panel debate with figures from across the industry discussing what the research means for them. As this session was standing room only last year we advise you to get there early.

Break

Day 1 now splits into two streams. Delegates can choose from:

Stream 1: Social Media and Online Branding

Following the successful session at Interact last year, Tom Smith of Global Web Index will share the latest findings and show how social media can positively impact branding. After a short presentation, he will be joined by Amy Kean, Head of IAB UK’s Social Media Council and some of it's members.  Robin Grant, Managing Director We Are Social, Tom Ollerton, Senior Marketing Manager, Skive and Brad Little, Head of Nielsen Buzzmetrics, The Nielsen Company will share case studies of the social media affect in action. This is an interactive session and we hope you'll be ready with questions and observations of your own experiences.

OR

Stream 2: IAB Europe's Purchase Index

IAB Europe and Google have collaborated in 2010 to develop the Purchase Index, a research project looking at how European consumers purchase online. Javier Zappatero, Google’s country manager for Spain joins Catherine Borrel of IAB Europe to present and discuss the findings. This session will be supplemented with research from our MCDC research programme.

Mónica Terribas, TV3, Spain and Alain Heureux, President & CEO of IAB Europe

IAB Europe General Assembly for National IABs - by invitaiton only

From 8pm there will be an informal networking dinner at Barceloneta, an excellent restaurant within walking distance of the venue.

Welcome

Jef will discuss his belief that if the digital industry can work together, we can push online advertising to deliver not double, but triple digit growth. He'll also be sharing and discussing a current digital campaign that has been prepared bringing the advertiser, media agencies and sponsorship together.

Laurent Delaporte, Vice President, Microsoft Advertising EMEA will discuss how brands are putting online at the heart of their brand strategy - and how today more than ever you've got to crack online engagement to survive. He will share recent examples as well as the findings of primary research to show how brands can communicate online.

Coffee

The session kicks off with a 10 minute presentation from Steven van Belleghem of InSites Consulting with data and analysis on the power of online in terms of branding and advertising from a consumer perspective.

Moderator: Guy Phillipson, Chairperson IAB Europe, CEO IAB UK
Panellists: Tom Bowman, VP for Strategy & Operations for Global Ad Sales, BBC Worldwide
Dean Donaldson, Director of Digital Experience, Eyeblaster
Steven van Belleghem, Managing Partner, InSites Consulting
Patrick Rona, President of European Operations, Tribal DDB

Google View: The company’s vision of the future of online advertising and marketing.

Creativity and engagement in branding online
Digital Darwinism, Brand Fan Management and Homer Simpson: The future of the advertising agency model in the digital world 

Lunch

A lively session discussing a range of topics including creativity vs the click, the agency divide, social media, video and mobile and the impact of proposed privacy legislation.

Moderator: Randall Rothenberg, CEO, IAB US
Panellists: Carl White, CEO ValueClick
Stephen Noller, CEO Nugg.ad
Philipp Justus, CEO, Zanox
Christophe Parcot, VP Sales, Yahoo!
Jim Moffatt, Managing Director, London, R/GA
Rob Rasko, President & COO, CPX Interactive

Sarajit will bring a B2B perspective to online branding, cover the customer experience, brand communications and brand promotions.

Coffee

This session kicks off with a presentation for 10 minutes from Gian Fulgoni, CEO of comScore

Moderator: Eric Urdahl, United Internet Media
Panellists: Gian Fulgoni, CEO comScore
Nick Drew, Research Manager for Microsoft Advertising
Marta Klepka, Deputy Director of International Operations, Gemius
Erwin Plomp, EMEA President, EyeWonder
Matt O'Neill, President, AdMonsters

For the first time at Interact, we’ve opened up the closing keynote to four speakers. Each has a brief to speak for no more than five minutes, to inspire, entertain and challenge our delegates at the end of long day of Congress. They can use images only for this purpose.

Frédéric “Frédo” Sanz, Strategic concept director & partner, DoubleYou
Gustav von Sydow, Founder, Burt
Christophe Cauvy, Digital Director, EMEA, McCann Worldgroup
Rafa Soto, Owner, Herraiz Soto & Co

Alain Heureux, President and CEO IAB Europe

Mixx recognises the best branding campaigns across Europe, as well as the most awarded brand, agency and advertiser. The winners will be celebrated in The European Creative Book 2010 which will be available to all attendees. The Venue is CDLC Barcelona, one of the coolest place on the beachfront; and some of the entertainment will be provided by the renowned IAB Spain Street Band.